The initials "MAP" (Minimum Advertised Price) refers to the minimum published RETAIL price allowed by the manufacturer. MAP pricing policies are established by manufacturers and our Supplier must ensure that Retailers abide by these pricing requirements. In order to sell the following brands below as an Authorized Retailer, retail pricing guidelines must be used.

Prices offered "BELOW MAP PRICING" will incur a penalty of discontinued reseller privileges.  

"Some may offer prices below MAP pricing, but do so at the risk of losing their reseller privileges!"